Sanrio Harmonyland in Kyushu
Last updated: September 13, 2026
Sanrio Harmonyland is the open-air sister to Tokyo's Puroland — one of only two Sanrio theme parks in Japan — set on a green hilltop in Hiji, Oita, an easy hop from Beppu's hot springs. Hello Kitty, My Melody and Cinnamoroll headline a full day of musicals, parades and character greetings, threaded between gentle rides, themed restaurants and gift shops stacked with Kyushu-exclusive goods. Its outdoor setting gives it a breezier, garden-party feel than its indoor Tokyo sibling, and the young-family pace makes it a natural stop on a Kyushu itinerary.
Itinerary
- Stop at: Sanrio Harmonyland
Frequently Asked Questions
Hello Kitty leads the cast, joined by My Melody, Cinnamoroll and a rotating crew of Sanrio friends. They appear throughout the day in stage musicals, the park parade and character greetings, so there are plenty of chances for photos.
Puroland is an indoor park in the capital; Harmonyland is its open-air counterpart in Kyushu, spread over a hilltop with outdoor rides and garden stages. Being the quieter of the two, character time tends to feel more relaxed, and the whole park suits a slower, small-kids pace.
The park sits in Hiji on Oita's Beppu Bay coast. By train, ride the JR Nippo Line from Beppu or Oita toward Kitsuki Station, where buses connect to the park entrance; by car it's about two minutes from the Hiji interchange on the Oita Airport Road, making it an easy stop between the airport and Beppu.
Families with younger children and Sanrio fans of any age. The rides are gentle rather than thrilling, the shows carry the day, and a visit pairs naturally with Beppu's onsen town — kids get the characters, everyone else gets the hot springs after.